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How to do retargeting for Abandoned Checkout customers?

Here is the step-by-step guide to retarget abandoned checkout customers:

Note:

Shopify is gradually updating its abandoned checkout policies and may restrict third-party checkouts from pushing abandoned checkout data into Shopify.

This may or may not be applicable to your store depending on the rollout.

Manual Retargeting

Step 1:

Step 2:

A list of abandoned checkouts will appear, along with the exact checkout step where customers dropped off.

Step 3:

Open any specific Checkout ID to view details and retarget the customer using their available contact information.

WhatsApp Automation Retargeting

Step 4:

Obtain the Abandoned Checkout Webhook from your WhatsApp automation tool.

You can find this webhook in your automation tool’s dashboard or request it from their support team.

Step 5:

Step 6:

Navigate to Integrations and click on Abandoned Checkout Webhooks.

Step 7:

Click on Add Webhook and paste the webhook URL into the URL field.

Step 8:

If an API Secret Key is provided:

Paste it into the API Secret field

Step 9:

Click on Save to apply the changes.

Once configured, your WhatsApp automation will start retargeting abandoned checkout users automatically.

Updated on: 11/04/2026

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