Articles on: Discounts and Coupons

How to offer extra discounts to regular customers?

This is a step-by-step guide to create coupons based on customers’ past purchase behavior, helping you reward repeat buyers, high spenders, or existing coupon users using the Purchase Driven feature.



Purchase Driven Coupon Overview


The Purchase Driven Coupon feature allows you to create targeted discounts based on customer behavior such as past orders, total spend, or coupon usage.

This helps build loyalty, improve retention, and run personalized campaigns for high-value customers.


Step 1:

Login to your FlexyPe dashboard and go to Coupons from the left sidebar.



Step 2:

Click on Add Coupon from upper right corner to create coupon.



Step 3:

Click on Purchase Driven.





Create a Purchase Driven Coupon


Step 4: Setup

Configure how the coupon is applied and what discount value it offers.



Options include

  • Application Type
  • Coupon Code – customer enters the code at checkout
  • Automatic Discount – applied automatically when conditions are met
  • Discount Value
  • Percentage off (e.g., 5% off)
  • Fixed amount off (e.g., ₹500 off per order)
  • Maximum Cap
  • Set an upper limit on the discount amount



Define User Behavior


Step 5: User behavior

Target customers based on their past purchase activity.



Options include

  • Behavior Period
  • Select a time range (past X days, weeks, or months)
  • Behavioral Conditions
  • Used a specific coupon (e.g., WELCOME10)
  • Minimum total spend (e.g., lifetime spend above ₹10,000)
  • Minimum number of orders (e.g., at least 3 purchases)


This ensures that only engaged and qualified customers receive the offer.



Set Purchase Conditions


Step 6: Condition

Define the current purchase requirements for applying the discount.



Options include

  • No Requirement – applies to all qualifying customers
  • Min / Max Purchase Value
  • Min / Max Quantity
  • Scope
  • Entire cart
  • Specific products
  • Specific collections



Configure User Eligibility


Step 7: User eligibility

Control which customers are allowed to redeem the coupon.



Options include

  • Audience Type
  • All users
  • Specific users only
  • Order Scope
  • All orders
  • First order only
  • Based on total order count



Set Usage Limits


Step 8: Usage limits

Manage how frequently the coupon can be used.



Options include

  • Global Usage Limit – total redemptions allowed
  • Per Customer Limit – restrict usage per customer
  • Stacking Permissions – allow or block combination with other discounts
  • Active Window – define start and end date/time
  • Disable COD – optionally restrict Cash on Delivery



Preview Coupon Display


Step 9: Preview

Customize how the coupon appears to customers during checkout.



Options include

  • Coupon Visibility – show or hide on checkout
  • Display Details
  • Add titles and short descriptions
  • Example: “Exclusive 10% loyalty discount for repeat customers”


Step 10:

Click on Submit to apply changes.



Updated on: 27/01/2026

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